How to Increase Customer Engagement
Some of the ways below can be used to increase customer engagement, so that you can increase the number of loyal and loyal customers to your product.
- Use Social Media
If all this time you have only used social media as a marketing tool, now is the time to optimize its use.
One of the leading laptop brands, Lenovo, has succeeded in optimizing their social media as a way to increase customer engagement with their products
- Give Free Advice
Compared to paying for a suggestion, customers would prefer to get it for free. Customers who have problems will contact them and they will provide free assistance without convincing them.
- Improve Customer Service
The front line in dealing with complaints or questions and suggestions from customers is customer service. Customers who feel helped and satisfied with their services will certainly return to using your product and will even promote your brand as one of the brands that has excellent and satisfying customer service.
- Create Contests for Future Product Ideas
Ask your customers what they think about the products you currently sell and suggestions or ideas for future products. Don’t be surprised at how eager customers are to provide suggestions and ideas for your product. This way you can increase the customer’s emotional connection with your brand.
- Requests and Rewards To Increase Satisfaction
Who doesn’t like getting something after doing something? When you submit a request for a review, take a customer satisfaction survey, or contact a customer who has been inactive for a long time, reward them for their time.
- Spread Customer Reviews on Social Media
Social media that you have can be used for various things other than to promote the products you offer. You can use it to interact with customers directly, listen to complaints and suggestions, use social media as a means of approaching customers.
- Social Q&A To Make It Easy For Customers
If in the non-digital era customers would directly ask employees about their opinion on a product, now in the digital era this has been replaced by social Q&A where customers wherever they are can directly ask questions about the function of a product or help solve their problems with the product. that you sell.
- Build Customer Community
Your trusted customers may be actively following your brand development on social media. These customers are the most important customers who will help you become brand advocates through word of mouth.
- Using Negative Reviews as a Mainstay Weapon
Maybe you are confused by the sentence above. Yes, the way you deal with negative comments and reviews can be positive if you do it right. In dealing with your customer’s complaints, show that you really care and want to help them to find a solution to their problem.
- Do Charity
When building a business, you need to have a charitable plan as part of a giving back to community program. When customers learn that your business is involved in helping the community, they will become more loyal and more likely to join in on charity.
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